The BYD Singapore International Marathon presented by adidas is more than just a weekend of races. It’s a year-round platform that brings together runners, supporters, families, and brands that share a love for our city and for movement.
PARTNER WITH US
NOT JUST A RACE.
A CITYWIDE MOVEMENT.
50,000+ Participants.
13,000+ International Participants.
1 Iconic Event.
HOW TO BE A PARTNER?
However you’d like to be involved, we’ve got a partnership opportunity for you.
BECOME A SPONSOR
Your brand at the heart of the celebration.
Sponsorship places your brand front and centre across the marathon’s highest-impact channels and most defining moments. This is visibility with meaning, built on emotion, energy, and participation.
Sponsorship gives you:
- Large, engaged, high-intent audiences
- Strong association with health, movement, and achievement
- Multi-touchpoint exposure across pre-event, race week, and post-event
- On-ground, digital, social, and PR amplification
- Custom, experience-led brand integrations
Sponsorship is ideal for consumer brands across sports, FMCG, telco, finance and lifestyle seeking regional scale, stature, and cultural relevance.
If your brand wants to lead from the front, we’ll help you find the right sponsorship opportunity.
BECOME AN EXHIBITOR
SPOTLIGHT YOUR BRAND AT THE RACE EXPO.
Race day is where the action unfolds, but the Race Expo is where anticipation builds. Held from 3 to 6 Dec 2026 at the National Stadium, the expo brings together runners and supporters in a vibrant marketplace of brands, products, and experiences.
A range of booth packages are available, including Standard (3m x 3m), Corner (3m x 3m), Premium (6m x 3m), and Premium Corner (6m x 3m) booths.
- Large, engaged, high-intent audiences
- Strong association with health, movement, and achievement
- Multi-touchpoint exposure across pre-event, race week, and post-event
- On-ground, digital, social, and PR amplification
- Custom, experience-led brand integrations
Early Bird rates are available for bookings confirmed by 31 July 2026.
BECOME A FRIEND
CONNECT WITH AN EVER GROWING COMMUNITY.
The BYD Singapore International Marathon presented by adidas is rooted in community. That is why we are launching Friends of #SGIM, a city-wide initiative that champions local businesses while supporting the running community beyond race weekend.
As a Friend, your brand becomes part of an always-on ecosystem that brings exclusive perks to registered SGIM participants, while we help drive traffic and awareness to your business through year-round engagement.
Becoming a Friend gives you:
- Increased footfall and brand visibility
- Official recognition as a Friend of #SGIM
- Exclusive promotional opportunities and activations
- Meaningful engagement with Singapore’s running community
- Association with Singapore’s only national marathon
This programme is ideal for local SMEs in the Food & Beverage or Recovery & Wellness space that are looking to engage an active and passionate community.
PARTNER WITH US
Thank you for your interest in partnering with the BYD Singapore International Marathon presented by adidas.
We’re excited to explore meaningful collaborations that create value for both your brand and our event. Please complete the form below, and our team will be in touch shortly to explore how we can create impact together.
