The BYD Singapore International Marathon presented by adidas is more than just a weekend of races. It’s a year-round platform that brings together runners, supporters, families, and brands that share a love for our city and for movement.
PARTNER WITH US
NOT JUST A RACE.
A CITYWIDE MOVEMENT.
Partnering with us means becoming part of an ecosystem that lives before, during, and after the event. Whether you’re looking for scale, direct engagement, or long-term connection, we’ll work with you to find the right role for your brand.
WHY PARTNER WITH US
Unmatched Cultural Reach
Be at the heart of Singapore’s iconic marathon, welcoming over 55,000 runners and 13,000 international participants, through immersive experiences, pop-ups, and urban takeovers that bring your brand to life.
Built for Brand Integration
From community runs to Recovery Villages, we design an experience-first platform where your brand becomes part of the runner’s journey and the city’s energy, not just a banner at the finish line.
360° Citywide Activation
Take over streets, stores, parks, and public spaces. Your brand drives the buzz in the lead-up and the post-race experiences. Online, on-ground, and on every spectator’s feed.
BECOME A SPONSOR
Your brand at the heart of the celebration.
Sponsorship places your brand front and centre across the marathon’s highest-impact channels and most defining moments. This is visibility with meaning, built on emotion, energy, and participation.
Sponsorship gives you:
- Large, engaged, high-intent audiences
- Strong association with health, movement, and achievement
- Multi-touchpoint exposure across pre-event, race week, and post-event
- On-ground, digital, social, and PR amplification
- Custom, experience-led brand integrations
Sponsorship is ideal for consumer brands across sports, FMCG, telco, finance and lifestyle seeking regional scale, stature, and cultural relevance.
If your brand wants to lead from the front, we’ll help you find the right sponsorship opportunity.
BECOME AN EXHIBITOR
Be part of the Race Expo.
Race day is where the action is, but the Race Expo is where anticipation builds. Held in the days leading up to race day, the Expo is a high-footfall marketplace where runners and supporters arrive ready to discover, try, and buy.
Exhibiting at the Race Expo gives you:
- Direct access to runners and supporters
- High dwell time and strong purchase intent
- Opportunities for sampling, demos, and sales
- Direct engagement with immediate impact
Exhibition stalls are best suited for sports, lifestyle, and wellness brands looking to connect with an engaged, motivated audience.
If you want your product to be discovered, tried, and loved by runners, the Race Expo is right here.
BECOME A FRIEND
BYD Singapore International Marathon presented by adidas is built on community. And that’s why we will be launching a Friends Program for Small-Medium Enterprises that are made and born from Singapore.
As a Friend, your brand becomes part of an always-on ecosystem that adds value to the running community, while BYD Singapore International Marathon presented by adidas helps you drive traffic and awareness to your brand.
Watch this space for more information about our Friends program, or talk to us via the form below to find out more.
What partnering with us gives you:
- Direct access to a qualified running audience
- Long-tail visibility beyond event weekend
- Inclusion in partner listings & communications
- Opportunities to co-create experiences
If you have an idea, we’re open to building it together with you.
PARTNER WITH US
Thank you for your interest in partnering with the BYD Singapore International Marathon presented by adidas.
We’re excited to explore meaningful collaborations that create value for both your brand and our event. Please complete the form below, and our team will be in touch shortly to explore how we can create impact together.
